Master Attraction Marketing In 7 Steps
Master Attraction Marketing and your business will flourish. Attraction marketing works in all businesses. Learning how to Master Attraction Marketing in this day and age is essential for you and your business. With attraction marketing, you are not branding your company or their products, you are branding yourself. These seven steps will help you master attraction marketing efficiently.
1. Become A Trusted Advisor.
Attraction Marketing works because you are starting with the customers' needs in mind. But beyond that, thinking of more than just their problems. You are also using pre-qualifying, problem solving, and solution forming strategic skills to answer their questions, provide a solution to their problem(s), and develop a game plan for them to follow. The game plan will help them to achieve what it is they desire before they even know you, or choose to do business with you. You're giving solutions to their issues. Coincidentally, this is exactly what http://www.WikiHow.com does, only in a not so direct and personal way.
2. Start teaching.
Teaching establishes you as an expert in your niche. It demonstrates your credentials, without you having to flaunt them. And it helps you Build Trust and Relationships with the exact people that need your help. You already have valuable information to share. Don't get hung up on “giving it away for free”. Consider it an investment for the common good. And, an investment in your business as well. Newbies, especially when it comes to advertising on the web, need help understanding the fundamentals. Work with them. You will have no regrets. I was a newbie to Online Marketing not so long ago. But, things have changed. I found my home.
3. Answer questions online.
Today, people are asking most of their questions on the Internet. So if you're in the business of answering questions, you should be doing it where the questions are being asked. Places like http://www.google.com, http://answers.yahoo.com, http://www.linkedin.com/answers, http://www.WikiHow.com and http://search.twitter.com.
4. Create one-to-many forms of content.
The Internet enables this as well. Imagine having valuable information to impart, and giving a presentation in your living room. Then imagine a bigger forum, like a hotel ballroom, or school cafeteria. Then imagine a football stadium. These all pale compared to the worldwide scale of the Internet. So have something of value to say, say it once, and say it in the right places on the Internet. YouTube videos are a great way to do that, as are articles that will be found by search engines like this blogging platform I use. Combining this approach with the 1 to 1 answers in the previous step, will establish your credibility, and make sure the maximum number of people are exposed to your expertise.
5. Set it and forget it (Leverage).
Because you're creating content on the Internet, which will probably outlive all of us. You can create valuable content once, on a particular topic, and not have to create it again! Unlike a face-to-face presentation which would have to be re-delivered each time, your education has been recorded, and can be reapplied. It frees up your time, allowing you to focus on other aspects of your business.
6. Provide less data, but more insight.
It's important to remember that people don't need more information. We're all inundated with information. What they need is an easy-to-understand break down of the information already available. Demonstrating the big picture of the information. Or demonstrating the step-by-step approach. The information is incredibly valuable to the people out there. That's why I'm writing everything in this one blog that you need to know and apply beginning on day 1 of your journey into the Online Marketing Industry and carrying out until you say it's over. Which should be never!
7. Create more advanced levels of content.
As you embark on this adventure of becoming an attraction marketer, and give up the addiction to traditional advertising. You'll want to consistently create more advanced levels of content. This gives you an ongoing conversation with your prospects and customers. For example: YouTube video, blog posting, articles and eBook webinars. The idea is not to guide people to step one, and then dump them. But to show them how to do step one… when they need that information. And then to show them how to do step two, at the appropriate time. And so on. Be Their Leader and Lead Them! That is what creates a stable and steady business, whether on, or offline.